2x more durable than iPad mini 4
Fast and responsive
The fast quad-core processor consists of four high-performance 1.3 GHz cores for quick app launches, smooth games and videos and great overall performance. Plus, Fire 7 offers dual-band Wi-Fi with support for more Wi-Fi networks.
No more worrying about storage space
Expand your tablet’s storage by up to 256 GB using a microSD card to keep your photos, movies and compatible apps and games with you. Plus, enjoy free unlimited cloud storage for all your Amazon content and photos taken with your Fire tablet.
Capture life's moments
Fire 7 features a 2 MP rear-facing camera for taking photos or recording 720p HD video. The front-facing VGA camera is perfect for Skype calls with friends and family.
Crisp and vivid 7” IPS display
Fire 7 features a 1024 x 600 IPS (in-plane switching) display with 171 ppi for a bright display with vivid colours and whiter whites for a great viewing experience at all angles.
Power when you need it
With up to 8 hours of mixed-use battery life, Fire 7 gives you the flexibility to go wherever the day takes you.
Stands up to everyday life
Amazon engineers Fire tablets to withstand the challenges of everyday life. We put the Fire 7 through more than 50 tests to replicate drops, tumbles, spills and other everyday wear and tear.
Designed for entertainment
Read
Choose from millions of Kindle eBook and magazine titles that you won't be able to find anywhere else. Over one million titles are priced at £2.99 or less. Or read as much as you want with a Kindle Unlimited subscription for just £7.99 a month.
Read comfortably at night with Blue Shade, an exclusive Fire OS feature that automatically adjusts and optimises the backlight for a more comfortable night-time reading experience.
Watch
Enjoy all your favourite movies and TV shows on Prime Video, Netflix, BBC iPlayer, ITV Hub and more. Discover hundreds of thousands of TV episodes and movies, plus fling Prime Video content to your Fire TV using Second Screen.
Watch downloaded videos anywhere with a Prime membership or Netflix subscription—on a plane, on holiday, in the car, or wherever you don't have a wireless connection.
Play
Fire tablets feature instant access to over 500,000 of the most popular free and bestselling apps such as Facebook, Twitter and Spotify, and games, including favourites such as Candy Crush Jelly Saga, Subway Surfers and more.
Listen
With millions of songs from thousands of artists, the Amazon Digital Music Store brings all your favourite music to your fingertips. Music you buy on your Fire tablet is saved to Your Music Library and you can play or download it anytime. Unlock more music with Amazon Music Unlimited, at just £7.99 per month for Prime members (£9.99 per month for non-Prime members).
Audible offers over 200,000 titles in audiobooks, including bestsellers, romances, thrillers and much more.
Meet Alexa
Alexa on Fire tablets
Alexa provides quick access to the entertainment you want, including music, games, audiobooks and more. You can also ask Alexa questions, check your calendar, get news, find sports scores and even control your smart home. Alexa hands-free is available when your tablet’s screen is on or the device is connected to a power source. Enabling Alexa hands-free may reduce battery life.
One press. Millions of possibilities
When connected to Wi-Fi, just ask Alexa. Alexa will respond to you and will even show visual responses to certain questions.
Calling and Messaging
Ask Alexa to call, send messages or make video calls to friends and family who have a compatible Fire Tablet, supported Echo device, or the Alexa App. You can also quickly connect to family and friends by asking Alexa to drop in on Echo devices. For example, you can drop in to ask what time dinner will be ready, see the baby's nursery, or check in with a close relative.
Be entertained
Whether you’re looking for your favourite playlist or need a quick joke, you can ask Alexa. Just ask for a song, artist or genre and stream directly over Wi-Fi. Alexa also provides voice control for Amazon Music, TuneIn and more.
Stay informed
Now you can ask Alexa a question and get an immediate voice response. Alexa can pull up your Flash Briefing, Wikipedia articles, news, sports scores and more.
Voice-control your smart home
Alexa works with devices such as lights, switches, thermostats, security cameras and more from Philips Hue, SmartThings, Nest, Hive, TP-Link, Arlo and Ring. Dim the lights from the couch to watch a movie, change the temperature on your thermostat while reading in your favourite chair or check who's arriving at the front door with a security camera—all without lifting a finger.
Exclusive features on Fire tablets
Find the things you love more easily
Fire OS is the best entertainment experience on a tablet with quick access to the things you do most. The home screen includes dedicated content pages for books, games and apps, video, music, audiobooks and Newsstand. Powered by Amazon’s recommendations engine, you can quickly browse new books, movies, TV shows, music, apps and games.
Enhance your viewing experience
With ASAP (Advanced Streaming and Prediction), Amazon movies and TV episodes are ready for you to watch instantly. ASAP dynamically adapts to your viewing habits.
On Deck automatically downloads Prime Video (for Prime members) and the first episodes of Amazon Original Series while your device isn’t in use, ensuring that there is always something new to enjoy instantly, even when offline.
Access your entertainment across all devices
Whispersync remembers how much you've watched, read or listened to so you can pick up right where you left off, no matter which device you are using. Plus, with every Fire tablet, you get free, unlimited cloud storage for all your Amazon content including unlimited storage on photos you've taken with your Fire tablet.
Share content with Family Library
Family Library links your Amazon account to that of your spouse or partner so you can easily share apps, games and books, and now also allows Prime members to share their Prime Video content. Access your family's content across devices — both Amazon devices and free Amazon apps for other platforms, including iOS and Android.
The best of Prime
Try Prime free for a month
If you haven't tried Amazon Prime in the past, we'll give you a 30-day free trial. Experience what millions of members already enjoy — unlimited streaming of thousands of movies and TV episodes, ad-free access to two million songs, borrowing a Kindle book a month for no additional cost from a selection of books and unlimited One-Day Delivery on millions of items.
Unlimited reading with your Fire tablet
Prime Reading gives you unlimited access to over a thousand books, magazines, comics, Kindle Singles and more. With your Fire tablet, you can read however you want, whenever you want.
Stream thousands of movies and TV episodes with Prime Video
With Amazon Prime, members enjoy unlimited streaming of thousands of movies and TV episodes at no additional cost, including Amazon Original Series such as The Grand Tour, The Man in the High Castle and American Gods.
No Wi-Fi, no problem — Prime Video downloads
Exclusive to Prime members, download thousands of Prime Video movies and TV episodes. Watch downloaded videos anywhere — on a plane, on holiday, in the car, or wherever you don't have a wireless connection. Prime Video offers offline viewing at no additional cost.
Over 2 million songs included with Amazon Music
Prime Music is a benefit of your Amazon Prime Membership, featuring a growing selection of 2 million songs, always ad-free and on demand. Unlock more music with Amazon Music Unlimited for just £7.99 per month for Prime members.
Prime Photos
Amazon Prime membership includes Prime Photos, giving you unlimited storage in Amazon Drive for your entire photo collection at no additional cost. You also get 5 GB of extra Amazon Drive storage for your videos or other files. Photos or videos you take on your phone or tablet can be uploaded to Amazon Drive automatically.
Share with your kids
Designed with kids in mind
When children use Fire for Kids, it's like they have their very own personalised tablet. The background colour and fonts change to a kid-friendly design and they only see the titles that you give them access to.
Perfect for parents
Fire for Kids is built from the ground up to help give parents peace of mind when it comes to tablet use. Parents can create a profile for each of their children and choose which books, apps, games and videos they want to give their kids access to. Fire for Kids is free on every Fire tablet.
Limit screen time, so they don’t just play
With Fire for Kids, parents can set daily limits for tablet use or restrict certain categories — such as games and video — while leaving unlimited time for reading.
Over 5,000 kid-friendly titles with Fire for Kids Unlimited
Amazon Fire for Kids Unlimited is the first-ever all-in-one subscription that brings together books, games, educational apps, movies and TV shows — all the types of content that kids and parents love. From just £1.99 per month, enjoy unlimited access to content including titles from Disney, Nickelodeon, Sesame Street and many more.
Fire Kids Edition tablets also available
The Fire 7 Kids Edition and Fire HD 8 Kids Edition tablets include the Fire tablet, 1-year of Fire for Kids Unlimited and a Kid-Proof Case. Plus a 2-year worry-free guarantee. Best-in-class parental controls allow you to manage usage limits, content access and educational goals.
Make it personal
Made with premium polyurethane fabric, our slim, form-fitting case designed by Amazon conveniently allows your Fire to rest in either landscape or portrait orientation so you can enjoy your content hands-free.
Easy to attach and remove, the cases are integrated with a magnetic closure that keeps your cover shut while on the go, which automatically puts your Fire tablet to sleep when it is closed and wakes it upon opening.
Explore beyond our cases and accessorise your device with a wide selection of memory cards, screen protectors and more.
